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Tri-State Custom Decks Generated $42,512 in Revenue from a $7.70 cost per click in ad spend

See how a small, family-owned deck builder converts local demand into booked appointments.

  • 500+% ROI
  • Up to 20 new leads that are actually high intent and local
  • New project acquisition volume doubled month over month
I want results like this
Vincent Carravello beside the open back of a Tri-State Custom Decks box truck loaded with decking boards.
Tri-State Custom Decks logoVincent Carravello · Founder

Tri-State Custom Decks is led by Vincent Carravello, who founded the company more than 20 years ago and has been building and repairing decks across Westchester ever since.

Tri-State Custom Decks service-area map, with the covered region shaded across Westchester and Rockland in New York and out toward south-western Connecticut.
Trade
Deck building and repair
Service area
Westchester & Rockland NY · Fairfield CT · Bergen NJ

Five years of ads that never converted

  • Template site, not built to convert
  • Buttons that didn’t work
  • No local business schema
  • No ongoing SEO work
  • No landing pages for the ads
  • Site, Analytics and Ads never synced
  • Broad match keywords, no negative list

What we built instead

  • Separate campaigns for new builds and repairs
  • Landing pages the ads point at, not the home page
  • Local business schema on every page
  • Site, Analytics and Google Ads connected
  • Conversion tracking on every form and call
  • 23.26% of clicks converted, up from 0.00%
Before
tristatecustomdecks.com
The old Tri-State homepage: a stock slider reading “Enjoy the outside all season long”, a paragraph of generic copy, a Why choose our Services grid and a wall of stock photography.
After
tristatecustomdecks.com
The rebuilt Tri-State homepage: a full-width hero reading Custom Decks & Outdoor Living Experts, a trust bar, nine service cards, a why-us row, a proof section and a quote request.
Fast loading website
BeforeNot measured
After95
SEO optimized
BeforeNot measured
After100
Landing pages built to convert paid traffic
Before0.00%
After23.26%
BeforeAll campaigns · May 2022 – Apr 2026

0.00%conversion rate, on 3.1K clicks

AfterResult from 1 campaign · May – Aug 2026

23.26%conversion rate, on 129 clicks

Click-through rate
Before1.38%
After3.77%
Conversion rate
Before0.00%
After23.26%
Leads
Before0
After30

What it produced

  • High intent, local leads — tracked to the source, transparent in real time.
  • This is one of the 30 leads the campaigns booked in three months, and one of the largest estimates to come off a single click.
  1. 12:23pm, 10 August 2026

    The lead arrives

  2. 213 August 2026

    Appointment booked, estimate issued

  3. 3Contract price

    $42,512.00

$7.70 a clickbooked appointment$42,512 estimatecontract signed, project starting.

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