Be there the moment
they start looking.
A homeowner searching for your trade in your county is the highest-intent lead there is. Search advertising puts you at the top of that page tomorrow, not in six months.
The top of the page, on demand.
SEO earns that position over months. Ads rent it immediately. Run both and you own the screen while the slow work compounds underneath.
Clicks that never convert.
Google will happily spend everything you give it. Whether that spend reaches a homeowner with a project is entirely down to how the account is built.
- 01
You're paying for the wrong searches
Without negative keywords your ad spend goes to people looking for jobs, DIY guides and salary figures. All of them cost the same click.
- 02
The traffic lands on your homepage
Someone searched for a bathroom remodel and got a generic homepage. They leave. You paid for that click either way.
- 03
Nothing tells you which click worked
Without call and form tracking you can see spend and clicks, but not which keyword produced the estimate you actually booked.
- 04
Set once, never touched
Search auctions move weekly. A campaign nobody has opened in three months is quietly overpaying for everything.
Intent, then a page that answers it.
The searches worth buying
High intent first, browsing terms never. You see the list, and you can tell us a keyword isn't your kind of work.
Search ads on real intent
The homeowner typing "kitchen remodeler near me" has a project and a budget. That's the search we buy, not vague awareness terms.
Local Services Ads
The pay-per-lead slot above the normal results, with the Google Guaranteed badge. We'll set it up and tell you honestly whether it beats search for your ad spend.
Landing pages that match
Each campaign points at the page for that job with an estimate form on it, not a homepage. This is usually the single biggest lift.
Negative keywords, weekly
The unglamorous work: cutting the searches that waste money before they eat the month's ad spend.
Call tracking on every ad
Most contractor leads are phone calls. Each one is recorded against the keyword that produced it, so nothing is guesswork.
Bids managed against cost per lead
Not clicks, not impressions. The number that matters is what a booked estimate costs you.
What your ad spend actually buys.
Search clicks in the trades are expensive. Better you see that arithmetic now than after a month of spend.
What that costs you
- Ad spend
- $2,500 / mo
- Our fee
- $1,000 / mo
- Total
- $3,500 / mo
Estimated leads / month
16–41
ad spend $2,500 ÷ $60–$150 cost per lead
An estimate, not a guarantee. It assumes a $60–$150 cost per lead, the range we typically see for Google Search in construction in the Northeast. Your real number moves with your trade, your county and how competitive your market is. Ad spend is billed by Google directly, on your own account — our $1,000/month fee is separate.
Live inside two weeks.
Research
What homeowners in your county actually type, what your competitors pay for it, and what a click is worth to you.
Build
Campaigns, ad copy and the landing pages they point at, with conversion tracking wired in before launch.
Launch
Live on your own Google account, with daily spend and schedules set around when homeowners actually call.
Optimize
Weekly: bids, negatives, ad copy tests. The aim is a lower cost per lead every month, not a bigger click count.
More than an ads agency.
Ads are only as good as where they land. We build the page and the tracking too, so the whole path from search to booked estimate is ours to fix.
- Your Google account, your history, your data. You keep it.
- Ad spend goes straight to Google. We never mark it up.
- One client per service area, so we're never bidding you up.
- Calls tracked to the keyword, not just the campaign.
- Construction only. We know which searches waste money.
Google Ads FAQ
Ready to be found today?
We'll pull the actual search volume for your trade in your county and tell you what the top of that page costs, before you commit a dollar.
$1,000/month. Ad spend billed separately, straight to the platforms.