Reach homeowners
before they start calling.
Most of your future customers aren't searching yet. They're scrolling, saving kitchens, and telling themselves next year. Meta is how you get in front of them first.
Your work, in their feed.
A homeowner in your county, on the couch, between a friend's holiday photos and a recipe. The only thing that stops the scroll is a kitchen that looks like the one they've been imagining.
Where the ad spend usually goes.
Running Facebook and Instagram ads yourself is a second job, and the platform is happy to spend your money badly.
- 01
Boosting isn't advertising
The boost button shows a post to whoever is cheapest to reach. No audience, no offer, no way to tell which spend produced which call.
- 02
The wrong people see it
Renters, other contractors, and homeowners three states away all cost you the same impression as your actual buyer.
- 03
The creative doesn't stop anyone
A stock photo of a hard hat gets scrolled past. Your finished kitchen doesn't. Most builders advertise with the wrong image entirely.
- 04
Nothing is tracked
Without conversion tracking you're guessing at what worked, which means next month's ad spend is a guess too.
Campaigns, not boosted posts.
Targeting you can read
No black box. You see who we're paying to reach and why, and you can tell us to drop an audience that never turns into work.
Audiences built on your county
Homeowners in the areas you actually serve, filtered on the signals that correlate with remodeling — ownership, home value, and behaviour that suggests someone is planning work.
Creative from your jobsites
Your projects, shot and cut for the feed. We'll tell you exactly what to photograph on site so there's always fresh material.
Retargeting that isn't creepy
Someone read your kitchen page and left. They see your kitchen work again a few days later. Not the same ad eleven times.
Offers worth clicking
"Free in-home estimate" beats "contact us" every time. We test the offer, not just the image.
Lead forms that reach you
Instant forms and click-to-call wired into your inbox and your tracking, so nothing sits unseen in an ad account.
Weekly hands on it
Budgets shifted toward what's converting, tired creative swapped out, audiences pruned. Not set and forget.
What your ad spend actually reaches.
We won't promise you a number. We will show you the arithmetic we're working from, before you spend anything.
What that costs you
- Ad spend
- $2,000 / mo
- Our fee
- $1,000 / mo
- Total
- $3,000 / mo
Estimated leads / month
18–44
ad spend $2,000 ÷ $45–$110 cost per lead
An estimate, not a guarantee. It assumes a $45–$110 cost per lead, the range we typically see for Meta in construction in the Northeast. Your real number moves with your trade, your county and how competitive your market is. Ad spend is billed by Meta directly, on your own account — our $1,000/month fee is separate.
Creative in the feed inside two weeks.
Strategy
We agree on the job you want more of, the counties worth paying for, and the ad spend that makes sense.
Create
Ad creative built from your real projects, written in your voice, sized for feed and stories.
Launch
Campaigns go live on your own ad account with conversion tracking wired in from day one.
Optimize
Weekly review of what converted. Budget follows the winners, the rest gets cut.
Your ad spend, worked properly.
The ads are one part of the system. They point at a site built to convert, and every lead lands somewhere you can see it.
- Your ad account, your data, your audiences. You keep all of it.
- Ad spend goes straight to Meta. We never mark it up.
- One client per service area, so we're never bidding against you.
- Creative built from your jobs, not a stock library.
- Every lead tied back to the campaign that produced it.
- We only run construction. We already know what a good lead looks like.
Meta ads FAQ
Is your area still open?
One contractor per territory. Bring a few photos of a finished job and we'll show you the ad we'd run with them.
$1,000/month. Ad spend billed separately, straight to the platforms.