Know exactly what every
lead cost you.
Every call, form and booking tied back to the ad, the keyword and the page that produced it. You see leads, cost per lead, and what it's returning. No mystery, no “trust us.”
One lead, all the way back to the click.
This is the difference between a report and a receipt. Not “you got 42 leads” but this call, from this search, at this cost, that became this estimate.
Marketing you can't audit.
Untracked marketing isn't cheaper, it's just unaccountable. These are the four blind spots that cost contractors the most.
- 01
"The phone rang, I think it's working"
Without tracking, that's the entire report. You can't tell a call that came from a $61 ad click apart from one that came from a lawn sign.
- 02
Agencies report on the wrong numbers
Impressions, reach, clicks, engagement. All of them go up when you spend more, and none of them tell you what a booked estimate cost.
- 03
Half the ad spend is wasted, and nobody knows which half
There's always a campaign quietly eating money. Until every lead carries its source, you're renewing the whole ad spend on faith.
- 04
Phone leads vanish from the data
Most contractor leads are calls, not form fills. If calls aren't tracked, the channels that drive them look like they do nothing.
Every lead carries its source.
What counts as a lead
Real inbound enquiries only. Clicks and impressions aren't leads, and we don't report them as if they were.
Call tracking
A tracking number forwards to your real line. Nothing changes for the caller, and every call is logged against the ad, keyword or page that produced it.
Form and booking tracking
Every estimate request and booked appointment carries its source through to your inbox, so the follow-up starts with context.
Cost per lead, per channel
Google, Meta, organic and direct, each with what it spent and what it returned. The comparison the spend decision actually needs.
Lead quality, not just volume
Spam and wrong numbers filtered out rather than padding the count. A cheap lead that never books isn't cheap.
One dashboard, plain English
Leads, cost per lead, and what it's returning. No analytics platform to learn between jobsites.
A monthly review
We walk the numbers with you, say what we're moving budget toward and why, and you get to argue with it.
Measured before it's spent.
Instrument
Tracking numbers, form events and booking events wired in before a dollar of ad spend runs, so nothing goes unmeasured from day one.
Attribute
Each lead stitched back to the channel, campaign, keyword and landing page it came from, including calls that arrive weeks after the click.
Report
One screen you can open on a phone in a truck: leads this month, what each cost, and which channel produced them.
Reallocate
Budget moves toward what books estimates and away from what doesn't. That decision is the reason the tracking exists.
We report the bad months too.
We build the site, run the ads and own the tracking, so there's nobody to point at when a channel underperforms. That's the whole reason the numbers stay honest.
- The ad accounts are in your name. You keep them and the history.
- Numbers reported whether they flatter us or not.
- Calls tracked to the keyword, because most of your leads are calls.
- Spam filtered out instead of inflating the lead count.
- A monthly review with a person, not just a dashboard link.
ROI tracking FAQ
Want to see where your leads come from?
One contractor per territory. We'll show you the dashboard first, with a real account's shape, so you know exactly what you'd be reading every month.
$1,000/month. Ad spend billed separately, straight to the platforms.